I’m a seasoned public relations and marketing professional with a decade of experience shaping and amplifying brand narratives across luxury, lifestyle, hospitality, and spirits. My expertise spans high-profile campaigns and large-scale initiatives, consistently delivering stories that resonate with the cultural zeitgeist and strengthen brand presence.

Most recently, I served as Global PR and Digital Manager for Sagamore Rye Whiskey, where I led media relations, digital storytelling, and executive visibility initiatives. Previously, I was Senior PR Manager at Time Out Group, overseeing communications for five North American food halls as well as the media business, and earlier I directed agency-side PR for renowned brands across the United States.

I bring a proven ability to blend creative storytelling with strategic execution, leveraging media relationships, influencer partnerships, and integrated campaigns to drive measurable results. Skilled at navigating both corporate and agency environments, I excel at building brand equity, securing top-tier press coverage, and developing innovative activations that foster meaningful connections with key audiences.

Beyond my professional work, I’m passionate about cooking, home entertaining, running, and wellness—interests that inspire creativity and bring a personal dimension to my professional expertise.

About Me

Strengths

  • Public Relations

    Media Relations

    Creative Storytelling

    Public Speaking & Presentation

    Earned Media

    Stakeholder Management

  • Strategy & Analytics

    Integrated Campaign Development

    Brand Positioning & Messaging

    Crisis & Reputation Management

    Media & Communications Strategy

    ROI Measurement & Evaluation

  • Events

    Budget & Contract Management

    Creative & Experiential Execution

    Media & Guest Engagement

    Cross-functional Collaboration

    Brand Partnership

Previous Events

I have managed high-profile events surrounding moments such as New York Fashion Week, Art Basel, the Grammys, and the Food & Wine Classic in Aspen—experiences that sharpened my ability to deliver seamless activations, generate buzz, and elevate brand presence. Below is a selection of events I’ve supported across strategy, talent management, media relations, and on-site execution.

Previous Clients & Brand Affiliations

Wines & Spirits

Don Julio

Absolut Elyx

Casa Del Sol

The Balvenie

Sagamore Spirit

CÎROC

SelvaRey Rum

Miami Cocktail Company

Hospitality & Nightlife

EAST Miami

Delilah Las Vegas

CATCH New York & Los Angeles

Yardbird Southern Table & Bar

Wynn Resort Las Vegas

The Venetian Resort

1OAK Nightclub (multiple locations)

Los Fuegos by Francis Mallmann at the Faena Miami Beach

Lifestyle and Philanthropy

Jordan

Sports Illustrated

The James Beard Foundation

Operation Smile

CPG & QSR

McDonald's

Blaze Pizza

Harmless Harvest

Badlands Ranch

Writing Samples and Other Documents

Professional References

  • Amanda Haynes

    Global Brand Public Relations Director - Jim Beam

    Relationship: Previous Manager

    Contact: A.Haynespr@gmail.com

  • Amanda M. Vasquez Williams

    Global Brand Communications - Hilton Luxury Brands

    Relationship: Former Colleague

    Contact: minnianda@gmail.com

  • Francesca De Mola

    Global Communications Director - Sagamore Spirit

    Relationship: Former Director

    Contact: FDeMola@disaronno.it