I’m a seasoned public relations and marketing professional with a decade of experience shaping and amplifying brand narratives across luxury, lifestyle, hospitality, and spirits. My expertise spans high-profile campaigns and large-scale initiatives, consistently delivering stories that resonate with the cultural zeitgeist and strengthen brand presence.
Most recently, I served as Global PR and Digital Manager for Sagamore Rye Whiskey, where I led media relations, digital storytelling, and executive visibility initiatives. Previously, I was Senior PR Manager at Time Out Group, overseeing communications for five North American food halls as well as the media business, and earlier I directed agency-side PR for renowned brands across the United States.
I bring a proven ability to blend creative storytelling with strategic execution, leveraging media relationships, influencer partnerships, and integrated campaigns to drive measurable results. Skilled at navigating both corporate and agency environments, I excel at building brand equity, securing top-tier press coverage, and developing innovative activations that foster meaningful connections with key audiences.
Beyond my professional work, I’m passionate about cooking, home entertaining, running, and wellness—interests that inspire creativity and bring a personal dimension to my professional expertise.
About Me
Strengths
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Public Relations
Media Relations
Creative Storytelling
Public Speaking & Presentation
Earned Media
Stakeholder Management
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Strategy & Analytics
Integrated Campaign Development
Brand Positioning & Messaging
Crisis & Reputation Management
Media & Communications Strategy
ROI Measurement & Evaluation
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Events
Budget & Contract Management
Creative & Experiential Execution
Media & Guest Engagement
Cross-functional Collaboration
Brand Partnership
Previous Events
I have managed high-profile events surrounding moments such as New York Fashion Week, Art Basel, the Grammys, and the Food & Wine Classic in Aspen—experiences that sharpened my ability to deliver seamless activations, generate buzz, and elevate brand presence. Below is a selection of events I’ve supported across strategy, talent management, media relations, and on-site execution.
Previous Clients & Brand Affiliations
Wines & Spirits
Don Julio
Absolut Elyx
Casa Del Sol
The Balvenie
Sagamore Spirit
CÎROC
SelvaRey Rum
Miami Cocktail Company
Hospitality & Nightlife
EAST Miami
Delilah Las Vegas
CATCH New York & Los Angeles
Yardbird Southern Table & Bar
Wynn Resort Las Vegas
The Venetian Resort
1OAK Nightclub (multiple locations)
Los Fuegos by Francis Mallmann at the Faena Miami Beach
Lifestyle and Philanthropy
Jordan
Sports Illustrated
The James Beard Foundation
Operation Smile
CPG & QSR
McDonald's
Blaze Pizza
Harmless Harvest
Badlands Ranch
Writing Samples and Other Documents
Writing Samples
Strategy Examples
Professional References
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Amanda Haynes
Global Brand Public Relations Director - Jim Beam
Relationship: Previous Manager
Contact: A.Haynespr@gmail.com
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Amanda M. Vasquez Williams
Global Brand Communications - Hilton Luxury Brands
Relationship: Former Colleague
Contact: minnianda@gmail.com
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Francesca De Mola
Global Communications Director - Sagamore Spirit
Relationship: Former Director
Contact: FDeMola@disaronno.it